It took a year or two to be certain but eventually I came to understand that the extra sweetness, tenderness and succulence of the meat I found in my Native Shetland Lamb was consistent year after year. It also explains why my lambs were being exported to Northern Italy. They have a food culture that values quality and provenance above standardised shapes at a low price.
Back in 2005, when I looked at the numbers, I found that I was working for all the middle men in my supply chain with no income from my flock. I turned to my local cooperative, Shetland Livestock Marketing Group for help and the following season I was able to start selling direct.
Positive feedback from friends and relations proved that I could supply Native Shetland Lamb by post and in 2009 the Briggs' Shetland Lamb website was launched to make my Native Shetland Lamb available to all UK mainland post codes